The following list includes a selection of free digital marketing courses from some of the most respected colleges and universities. Offered by:
Associate's in Business Administration (ABA) – This program focuses on marketing and its strategic implementation. Students will study a variety of business aspects, including market strategy, methods and models, branding, advertising, finance, and sales. Students will use a hands-on approach in digital marketing courses to study market science, target marketing, and other important marketing skills.
Associate's in Marketing (AM) – This is an associate degree course for marketers aiming to develop specific and scalable online marketing strategies. Its emphasis is on using technology to deliver messages and information to targeted audiences. It covers the essentials of lead generation, with an emphasis on creating relationships, evaluating customer satisfaction, and tracking campaign results.
Associate's in Social Enterprise (ASE) – This is an associate degree course aimed at preparing students to be social entrepreneurs. It covers various topics such as leadership skills, public speaking skills, and marketing psychology. It also introduces students to the theory and practice of strategic management, which includes financial, operational, and demographic aspects of organizations. Professionals who have successfully applied these concepts in the past are given credits. As with the other social enterprise certification programs, applicants must first complete a marketing course and complete a self-study project before qualifying for the exam.
Associate's in Graphic Design (AGD) – This is a four-year program, which focuses on marketing methods, including creative design, graphic design, and Internet marketing. Students will learn web development, search engine optimization, ecommerce, graphic art, client interaction, and digital media. Students will create original artwork, logos, and website pages using a combination of design principles, client needs, and a business strategy. In addition to learning digital media, students will also learn the SEO basics and Internet marketing basics. An associate's degree from an accredited program is a valuable asset that can open up many doors in the industry.
Digital Marketing Specialist (DMSS) – Graduates of this online marketing training program are given the responsibility of helping their clients achieve online success by helping them advertise their products or services. This program specializes in assisting small and large businesses in reaching out to their customers on social networks. Online reputation management, digital marketing strategies, and online marketing techniques are taught in these courses. Those who successfully complete the program are awarded certificates or degrees.
An associate in the digital marketing specialty is an excellent choice for individuals who are looking for more professional ways of making money. These professionals are given the opportunity to work directly with product manufacturers and marketers. For those who already have experience in one or two of these fields, there are specific degrees available that offer specific certification. Online marketing courses offered through vocational or community colleges offer several opportunities for both experienced and new marketers interested in earning college credit.
Marketing specialists learn about the latest trends in social media, search engine optimization, digital channels, and e-commerce. Proficiency in these areas gives marketers the ability to help a company grow by providing relevant information to consumers. Online marketing graduates earn Associate Degrees, Certificates, and Graduate Degrees that include topics like SEO principles, advertising techniques, social media marketing, digital channels, website optimization, search engine marketing, and e-commerce. Online courses for marketing professionals are available through most vocational and community colleges in the United States.
The topics presented within this program are designed for business owners to better understand the importance of digital channels in their marketing strategies. Some of the core concepts that are discussed include the evolution of digital channels, search engine optimization strategies, and social media strategy. Students learn the key factors that affect the success of online businesses and companies. They learn the importance of social media, search engines, and how social media influence consumers.
Several online marketing courses offered at free online marketing courses offer various free options. One of these is the Social Media Marketing Specialist Certificate. Students in this course learn how to use social media marketing effectively to promote products and services. There is also a free online marketing course available from the University of Maryland University College. This course includes modules on online branding, internet marketing, digital channels, digital marketing, PPC, and SMO.
In order to get the most from any of these free marketing courses, students need to have a strong foundation of skills before they jump into the online world. Before starting off with any free program or a paid one, it is a good idea to master some basic skills such as web page design, article writing, SEO, social media marketing, PPC, and email marketing. Strong knowledge of keywords is an absolute must if a person wants to succeed in the digital world. These skills are acquired through free marketing courses at Universities. Any beginner interested in learning the art of online advertising should be prepared to research and study extensively prior to diving into the world of online marketing.