Behavior is to have a definitive plan as to the activities that generate new customers, and how often you should do them. The opposite of this is "going to all the networking events you can," "always have someone to lunch" or "go out and meet people."
A business development method is to analyze the behavior of new behaviors of the past, both quantifiable and qualitative determination of the most profitable behavior, and then create a system to exploit those who are most effective.
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Attitude is the development of a common belief system required in the legal market today for success in growing customers and revenue. Traditional beliefs often comfort zone something like "if I do the job right the company's legal will," "as a legal practitioner, is an insult to think of the sale or development of the customer" or "if I ask for help/references that appear incapable. " These traditional beliefs are poison for the future of his legal career.
The technique is to have systems for new business intelligence. A system is knowing what to do and when the transition from a handshake to a discussion of the legal needs of its target. A system is to enter a networking event with confidence because you know how many people have to talk to land a legitimate meeting with a potential customer. A system has a static and linear process leading to a compromise and uses quantifiable data to determine the likelihood of a compromise agreement.