In this first article on the process of selecting a video production company, we are going to explain some of the "information you should have" when making the call to a company because you're thinking of doing a business video production.
In subsequent parts, we'll get into information you should know when; planning a presentation recording, training video, trade show video, and several other types of video for business projects. We'll also cover what you need to know and ask about the video production company you are contacting.
We've found that often when a company calls or looks to meet with us about video production, a lot of times they've never been involved with the actual production process and aren't quite sure what to ask or how to go about getting the answers they need. More often than not they haven't really thought out what they want the video to do for them and/or what should be in it.
We try to help people like this by leading them through a series of questions and giving information designed to crystallize their thoughts. We try to make the process as easy to understand and stress-free as possible.
Hopefully, the information we are providing in this article will help.
With all the videos people see on YouTube some think that the way it works is that you show up, shoot, and a video is magically created. This can happen for some types of video projects, but for the business video to be successful, it requires a lot of planning both before and continuously throughout the process.
The three phases of video production are; pre-production, production, and post-production. They can and will differ depending on the type of project that you want.