When it comes to training business coaches, it's important to distinguish between what life experience alone can provide and what can be imparted to a trainee by a more experienced trainer or mentor. Taking a few coaching courses doesn't equip you for being an effective coach.
The first essential facet of business coach training is actual experience in leadership and management roles in a real business or businesses. The experiences certainly do not all have to be winning experiences to be of value. In fact, we often learn more from the mistakes and losses than we do from the victories.
That being said, there must be enough wins to develop in you the experiential knowledge of winning. For you to be able to coach others on to victories, winning can't be something that is foreign to you. Real experiences of rising up and succeeding after a setback are some of the best training experiences of all.
In fact, the opposite is generally true. They are entirely different worlds. You speak different languages. To be effective, you must have real experience in their environment, have walked in their shoes, have been there – done that. Otherwise, you just can't relate.
Real change comes from applying an all-encompassing system to an organization so all key components of the business are strengthened and permanently improved. Effective business coach training equips coaches who have real business experience with the training and support to apply such a system to client businesses.